Udta Teer earned Rs 3.15 crore in India on its fourth day, Monday 26 October, and its total India net collection has now reached Rs 22.70 crore.
The Monday figure came from 5,805 shows across India. It was the first weekday for the film after a strong opening weekend, and it was always going to be a key test of how the film would hold up once the weekend rush was over.
The day 4 number is much lower than the Sunday number. On Sunday, the film had earned Rs 8.20 crore in India net collection. The Monday figure of Rs 3.15 crore is a fall of 61.6% from Sunday.
That kind of drop from Sunday to Monday is common for films in India. Sunday is often the biggest day of the opening weekend, because many people are free and families plan a trip to the cinema together. Monday brings the working week back, and fewer people go to the cinema in the daytime.
Even so, the size of the fall will be watched closely in the days ahead. The first Monday often tells the trade how a film may behave through its first week. A film that holds well on Monday can build steady collections through the week. A film that falls sharply needs a strong recovery in the days that follow.
A strong weekend
Udta Teer opened on Friday with Rs 4.10 crore in India net collection. The opening day gave the film a fair start, but the real growth came over the next two days.
On Saturday, the second day, the film earned Rs 7.25 crore in India net collection. That was a clear jump from the opening day, and it showed that more people were coming to the cinema as word about the film spread over the weekend.
On Sunday, the third day, the film earned Rs 8.20 crore in India net collection. That was the best day of the first four days, and it took the film past the halfway mark of its total so far in a single day.
The three day weekend total was Rs 19.55 crore in India net collection. That total came from the Friday figure of Rs 4.10 crore, the Saturday figure of Rs 7.25 crore, and the Sunday figure of Rs 8.20 crore.
The weekend pattern was simple to read. Each day was better than the day before. Friday set the base, Saturday built on it, and Sunday gave the film its biggest day yet.
The Monday test
Monday was a different story. The film earned Rs 3.15 crore in India net collection on its fourth day, across 5,805 shows. The fall from Sunday was 61.6%.
The Monday figure was also lower than the opening day figure of Rs 4.10 crore. That is a point worth noting, because a film often hopes to stay close to its opening day number on its first Monday.
The show count on Monday was 5,805. That is a large number of shows, and it shows that cinemas were still giving the film a wide release on the first weekday. The film was not short of screens on Monday.
The question now is whether the Monday number is the start of a normal weekday pattern, or the start of a faster slide. Weekday collections are usually lower than weekend collections, so some fall was expected. The next two days will give a clearer picture of where the film stands.
Net and gross
The total India net collection after four days is Rs 22.70 crore. That figure comes from adding the four daily net figures together. The Friday figure was Rs 4.10 crore, the Saturday figure was Rs 7.25 crore, the Sunday figure was Rs 8.20 crore, and the Monday figure was Rs 3.15 crore.
The India gross collection after four days is Rs 27.12 crore. The gross figure is higher than the net figure, because gross and net are counted in different ways. Net is the collection after taxes, while gross is the collection before taxes.
The worldwide gross collection after four days is Rs 33.87 crore. That figure is higher than the India gross figure of Rs 27.12 crore, because it also counts the collections from outside India.
It is important to keep these figures apart. The net figure, the India gross figure, and the worldwide gross figure each tell a different part of the story. The net figure shows what the film earned in India after taxes. The India gross figure shows the full ticket sales in India. The worldwide gross figure shows the full ticket sales in India and abroad together.
The headline total of Rs 22.70 crore is the India net total. The film has crossed the Rs 22 crore mark in India net collection after four days.
What comes next
The film now moves into the rest of its first week. The weekday numbers will matter a lot from here, because the weekend gave the film its biggest boost and the weekdays will show how much demand is left.
If the film can hold steady through the weekdays, it can add to its total day by day. If the numbers keep falling fast, the film will need a strong second weekend to keep its run going.
The first four days have given the film a clear shape. It had a fair opening on Friday, a strong rise on Saturday, its best day on Sunday, and then a sharp fall on Monday. The total after four days is Rs 22.70 crore in India net collection, with an India gross of Rs 27.12 crore and a worldwide gross of Rs 33.87 crore.
For now, the film has crossed Rs 22 crore in India net collection. The next update will show whether the weekday run can keep that total growing at a steady pace.
