LAHORE: LAAM Fashion Week Season 2 Lahore 43 shows wrapped up last week, and the four day event has given Pakistan fashion its biggest runway moment of the year. The second season of LAAM Fashion Week brought 43 shows to the runway in Lahore, with more than 50 designers and brands taking part, from bridal couture and luxury pret to handloom, streetwear and fresh young talent. For four days, the runway mixed the old and the new, and the shows were watched far beyond the hall because every look could be bought online as soon as it appeared.
The event ran from Friday to Monday, and the LAAM Fashion Week Lahore October 23 to 26 2026 dates put the city at the centre of Pakistan fashion for the week. The fashion week was co-created by LAAM and Design651, and it was directed by HSY, one of the most familiar names in Pakistani fashion. The first LAAM Fashion Week took place in Lahore earlier this year, and the second edition was bigger in every way, with more designers, more shows and a bigger audience watching on phones and screens at home.
The opening night set the tone, and the Sania Maskatiya Deepak Perwani LFW showcases were among the highlights of the first day. The evening began with LFW Presents Starry Night, in which 21 designers each showed a single look inspired by the night sky. Sania Maskatiya opened the designer showcase with LALEH, marking the label return to the Lahore runway after several years, and Deepak Perwani also showed his collection on the night. The mix of established names and new ideas told the audience that this fashion week would not play it safe.
The first day closed with a special presentation, and the Nilofer Shahid Meeras LAAM Fashion Week show was the quiet star of the evening. The invite only presentation, called LFW By Invite Only, featured Meeras by Nilofer Shahid, a collection that explored Pakistan sartorial journey through the lens of colonialism, identity and reclamation. It was a thoughtful end to a glamorous night, and it showed that the fashion week had room for history and ideas as well as beautiful clothes.
The middle days kept the pace up, and the third day brought retail ready fashion to the runway in a big way. Day 3 opened with the LFW Retail Runway, featuring MISL, Abaan Zohan, Agha Jaan and Malhaar, and it continued with contemporary high street labels and independent designer showcases. The Thursday Times noted that the week looked to Shah Alam Market for inspiration, and that handloom, Korean streetwear and all black menswear stood out among the collections. Bridal, handloom and streetwear sat side by side on the same runway, which is rare in Pakistan fashion.
What makes this fashion week different is the way it sells, and the LAAM runway to e-tail fashion platform connects the runway straight to the phone in your hand. LAAM says it has more than 4000 active brands and designers and delivers to over 1200 cities worldwide, and the shows were livestreamed on the LAAM app and website and on ARY Plus. A viewer could watch a look walk down the runway and buy it at once, which turns a fashion show from a closed event for insiders into a shop that anyone can enter. That model is the reason the platform calls itself Pakistan first runway to e-tail fashion week.
The numbers tell their own story, and the Pakistan fashion week 43 shows 50 designers scale puts this edition ahead of the first. The inaugural edition earlier this year featured more than 37 designers and brands, while the second edition brought 50 designers and brands across 43 shows over four days. Dawn ICON called it a runway renaissance and noted that fashion weeks are back, with the second edition wrapping up 43 shows over four days. The LFW team is not stopping either, with a Couture Weekend planned for December this year and four to six events planned for next year, including flagship shows and solo designer events such as Kaleidoscopic Karachi.
The stars were there too, and the ramp walks drew the usual crowd of actors, models and fashion lovers. Sarwat Gilani, model and film actress, walked the ramp and drew praise for her confident turn, and the shows mixed fresh talent with established names. Dawn noted that the week mixed bold ideas with collections that played it safe, which is honest, because not every show can be a hit. But the overall feeling was that Pakistani fashion is finding its feet again after years when big fashion weeks were rare.
Readers should note one point of care about this story. The event ended on 26 October, so this is a wrap up of a fashion week that finished last week, not same day news, and the dates and counts here come from Dawn, The News and The Thursday Times. The collections, the designers and the runway to e-tail model are the real story, and they will shape how Pakistan fashion is shown and sold in the months ahead. For now, Lahore has had its moment in the spotlight, and the runway has gone quiet until the Couture Weekend in December.
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